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January
20, 2004
The Importance
of a Good Linking Strategy - Case Study Mortgage101.com
Here is a great article on the importance a good linking strategy for
your website. Read how Mortgage101.com has become one of the top searched
mortgage related websites on the internet.
Read
the case study here
LinkingMatters.com also offers free workbooks to help you in planning
a link strategy. This is an excellent free tool that you should take advantage
of. View
Reports
January 16, 2004
Here is yet another
excellent article from SeachEngineGuide.com about surviving the search
engine war in 2004 (Article by Daria Goetsch).
Content, Content,
Content
The biggest mistake I see webmasters make is creating a website with little
content. Don't rely on a few paragraphs of text with optimization to convince
search engine robots to stick around. A skeleton website does not make
a good impression on anyone. Build the content of your website. Google's
new algorithm may be a sign of search engine robots getting a little smarter
when it comes to understanding what your website content is about. Build
information that will keep your visitors at your website. Become an authority
on your subject so other websites will naturally link to you because your
information is invaluable. Remember, Google is interested in serving those
who use its search capabilities, just as you should be interested in serving
your visitors. Give as much real content information as able to your visitors,
they will thank you with return visits. Read
More...
January 14, 2004
Be Ready for
Inktomi
Inktomi is poised to play an important role in your search engine marketing
campaign. Inktomi results will take the place of the Google results you
now see in Yahoo. Inktomi also provides the secondary results for MSN
search just behind the Looksmart search results, which MSN will be dropping
soon.. Inktomi's New Role Inktomi may play an important role in this growth
since it is now owned by Yahoo.
To submit your pages to Inktomi go to the following page and select one
of their resellers. http://www.inktomi.com/products/web_search/submit.html
Submitting to Inktomi
is a little different from Google. Inktomi charges for each page you submit
to be crawled. Advantage: Pages are refresed every 48 hours. Disadvantage:
We love the FREE deep crawler, thanks Google.
January 9,
2004
Preparing Your
Website For the Upcoming Search Engine Shift to Local Search
What do you do when you need to find a plumber in your hometown. If you
like most people you reach for the yellow pages. Wouldn't it be nice if
you could just look it up on your computer. But we all know if you search
plumber on Google, there's no telling what will come up. Search engines
know this is problem and they are working on it.
Now is the time to get ahead of the game. Take a look at Google's
Local Search which is in beta testing right know. You can enter your
city/state/zip and a search term. Your query will return any matching
results and a map of each location. If you look at the results you will
see that Google is finding sites with the keyword and the location input.
So what does this mean?
1. Make sure your website is keyword dense.
2. Make sure you have your address on your page and any areas your serve.
Googles local search is a combination of keywords and location. Be ready.
Here is a great three part series about Local Search by Danny Sullivan.
Local
Search Part 1: New Developments In Local Search & Moves By Overture
Local
Search Part 2: Google & Mobilemaps Bring Back Geosearching
Local
Search Part 3: Google Gets Local With AdWords
Happy New Year !!
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