A Mortgage Leads Guide

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ARM Reset and Refi Leads


Adjustable Rate Mortgage leads are generated when information is received from homeowners who are considering changing mortgage types. The client will already have an adjustable rate mortgage, and is looking into refinancing the mortgage for a fixed interest rate.

ARM Reset leads that were submitted usually turn out to be a good investment on the part of a broker or buyer. The homeowner will not have provided the information unless he or she was giving serious thought to refinancing a mortgage. Because the broker or buyer has this knowledge, he or she can be prepared to offer the best services to the client from the outset.

Some companies who specialize in ARM Reset leads do more than just provide client information. They also give details that will enable the broker or buyer to make more informed decisions before the lead is ever purchased.


For instance, a company who provides ARM Reset leads may have taken the time to determine exactly when a client is intending on starting the refinance process. The company can then let the broker or buyer know what sort of period is in place, thus allowing for more prompt contact.

This type of lead is considered lucrative due to the fact that many adjustable rate mortgages will do just that-adjust the interest rate-within the next few years. When this happens, many homeowners who initially chose an ARM will find themselves with a mortgage that will have a higher interest rate, and, subsequently, a higher monthly payment.

Although it can change practically overnight, the current economic climate is such that more homeowners with ARMs than not will be looking at refinancing. This in turn will result in more leads, which will result in more opportunities for brokers, buyers, and others who are in the mortgage lead business.